Our story

A quieter way to look after yourself.

Most fitness apps were built to make you optimise. We built one to make you feel held. YourPaceOS is for the people who are tired of being shouted at by their phone — the ones who want a steady rhythm, a kind voice, and tools that fit around real life.

Why we made it

After years of trying apps that pushed streaks, calorie deficits and before-and-after photos, we kept coming back to a simple truth: most people don't need more pressure. They need a patient companion who notices what's actually working and gently nudges the rest.

So we built five coach voices we'd actually want in our pocket — mentors, not drill sergeants — and wrapped them in a quiet daily rhythm of check-ins, meals, sleep, and movement.

What we won't do

• No streak shaming. Miss a day; the app doesn't care.
• No body-shape judgement. Your photos are private and your reflections are kind.
• No selling your data. Ever. It's yours.
• No dark patterns. Cancel any time, from a single screen.

Who's behind it

YourPaceOS is made by AJ FLX, an independent studio in the UK. We're small on purpose, and we answer our own emails. Say hello any time at our contact page.